WHY HAVING A DIGITAL PRESENCE MATTERS
Two out of three churches in America are declining in attendance. And the vast majority of churches are declining due to relevancy, and a lack of presence online.
It has become a cultural norm to familiarize ourselves and build trust with a brand, an organization, or a person online before we connect with them in-person.
Having a digital presence meets people where they are and begins the process of building a relationship and connection.
WHERE DO YOU START
Start with getting the right people together who can speak into the strategy of your church alongside you. Although you can muscle through it, there’s great value to getting both outsider and insider perspectives as you begin to build your strategy.
Innovation almost always happens from people who allow outside perspectives to speak into their work. It cannot be the same three people who meet in the same staff meeting every week, it has to extend beyond the insiders and to people who are going to look at both the 30,000-foot view and the deep dive that will give you steps one, two, and three to reach it.
STRATEGY IS FOR EVERYONE
If you hear the word “digital strategy” and automatically want to tune out, don’t. A strategy isn’t just for the big guys, it’s for the normal guys too. Thinking that strategy only applies to churches with a thousand people, and a staff of fifteen is a limiting trap.
Strategy is about being a good steward with the vision that God has given you. What you are doing matters. Your purpose matters. Your calling matters.
And if all of that matters, then it is worthwhile to invest in a clear plan for your church.
Connect with Nona:
Read or download a free PDF transcript of this episode HERE
Notable Quotes from Episode 3.1
“We use the word strategy interchangeably with what we really mean by tactics. A strategy is a combination of why and how.” – Nona Jones
“You haven’t been called to every space. You have to know why you are there.” – Nona Jones
“Strategy is for every church. The idea that you have to have a thousand people attending your church before you can have a strategy is a false belief that limits the potential of your church.” – Michael Lukaszewski
“Your purpose should never change; it’s the “go out into all the world” call that every church has their own version of. But your mission is current. Your mission is “ what are we doing right now to accomplish our purpose?” – Michael Lukaszewski